Facebook Advertising – Day 17 / 40

Good day! Facebook is the place to do marketing. The main place used to be Google, until it slammed advertisers hard… Now Facebook is going through the same process. Nevertheless Facebook is the best source of targeted traffic around. Here’s why:

  • You can target based on geographic location, language, gender, age and interests. Much more than just a key word like with Google.
  • There’s a lot of people on Facebook.
  • Advertisements can be made to look like posts – so it’s non-invasive. Also due to targeting, people see ads that are genuinely of interest to them. win-win-win.

Looks good, right… So what’s the downside… The slam I mentioned.
Facebook is tough on the same crowd Google was tough on some time ago. And for a reason, of course. Facebook wants to keep the users happy and avoid all scammyish ads from showing. But it’s a bit of an overkill in my opinion. So, here’s what to do:

  • Read the guidelines and follow them.
  • Build an advertising relationship with Facebook. Start with innocent like campaigns, posts without links, blog posts and then build more daring ads ending up with posts that point at landing pages under your domain URL.
  • If you get a disapproved ad, fix it right away. If it really can’t be fixed, delete it and start building relationship – or start over…

The rules are changing and they don’t seem to be the same for all advertisers at this point in time. So, biggest mindset change is to not think that there’s right and wrong thing to do… There are tips coming from experience, but overall there’s just stuff you can do and test what works. It’s a bit like building a human relationship. Some people take time to build trust with and Facebook is like that now…

All above aside, Facebook ads are an incredibly clever way to drive massive amounts of traffic – and to test the markets as well. You can look at your avatar (ideal customer) and go into the depths of what he/she is like, where hangs out and what are the interests. Then target magazines, books, movies etc, that the ideal customer would be interested in (liked). Testing can be for micro niches and ads that bring results can be kept and those that don’t bring results can be disabled. It’s a flexible and clever system.

Let me know how you get on with your Facebook advertising. I’m happy to share more of my experiences with it if you drop me a line.

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